![]() ![]() Studying the stars has a rich global history, and modern apps are not the only way to observe astrology. The app capitalizes on a growing interest in the stars - its push notifications pull people in, and suddenly its 20 million plus users can tell you that when Mercury is in retrograde, it appears to be moving backward in the sky, signifying an era of poor communication. For many Georgetown University students, checking Co-Star is a staple of their morning routine. ![]() But today, fueled by social media apps like Co-Star and heaps of internet sources, astrology has seen a meteoric resurgence in popularity among young adults over the past few years.Ĭo-Star, which allows users to see new horoscopes daily based on their astrological birth charts, has been downloaded more than 20 million times since it first launched in 2017, and the average age of its users is 24 years old. Until recently, the movements of celestial bodies could not be accessed at the push of a button. ![]()
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